See it live at Coach
Designed a responsive layout to optimize the shopping experience tablet, desktop and mobile.
Larger screen sizes utilized an open column structure that allowed users to mark several filters at once, while mobile was altered to use stacked accordions and native selectors for a more optimized experience.
Improved image zoom to showcase product texture.
Added full screen zoom as an alternate zoom.
Finding items in the desired size, style and color is key to a successful online shopping experience. Core to the redesign was the creation of a new architecture and logic for a new filtering system that is easy to use and mobile-friendly
Defining Wayfinding Mechanisms
Breadcrumbs help users understand where they are in the hierarchy. Finding the balance between obvious and overwhelming was key to a successful interface.