UX & UI Design

Subscription Purchase Experience

Selling Showtime directly to consumers since 2015.


In 2015, Showtime launched a direct-to-consumer service on select platforms and continues to roll-out additional platforms each quarter. The website accepts credit cards directly and other platforms use partner payment systems (i.e. iTunes, Google Play, etc.) 

Lead UX Designer for the registration and payment flow allowing users to pay directly by credit card for SHOWTIME. Designed a responsive registration and purchase flow to maximize signups. Features include: Ability to accept and save payments and recurring subscriptions with a free trial.



User Flow Charts

Outlined possible user flows and decision points for new trial starts, as well as subscription restarts, across all platforms  — web, native mobile, streaming TVs and smart TVs