Shop grid redesign for coach.com.
Created responsive layout to optimize legibility and product presence on both larger screen sizes and smaller tablet screens
Designed architecture and logic for a new filtering system that is both tablet friendly and easy to use.
Role: UX Design
Lead experience designer for product detail page redesign. Managed in-person user testing for design learning and validation. Worked through all elements of experience including alternate imagery flow charts, product names and descriptions, sharing features, zoom and wishlist.
Role: UX Design, User testing management
Lead experience designer for mobile website redesign, which included homepage, navigation, category shops and product detail page.
Role: UX design
Lead experience architect for checkout redesign on Coach Factory website. Created wireframes and flow for experience and managed user testing prior to design rollout. Streamlined experience led to significant increase in conversion within checkout.
Role: IA, UX design, User testing lead
Developed the information architecture, user experience and user interface design for the Trapit iPad app. Trapit is a content reader with a brain. Trapit is designed to learn the user's preferences over time and deliver better content within the user's traps (on containers).
*The app has been since discontinued as the business strategy of the company changed.
Role: UX Design, UI Design, Mobile production design
Developers: Uncorked Studios
2013 Webby Awards Honoree Best User Experience
2013 Webby Award Nominee Best Lifestyle App
Role: UX Design, UI Design
Role: UX Design, UI Design, Responsive web development
At Uncorked Studios, I designed the UX and UI for FlareMail, a location sharing app for iOS and Android platforms. Additionally, I designed the logo and iconography for the app and web landing pages. Using responsive web development, I coded the front-end for a responsive mobile landing page and the marketing page for the app.
Get the app & view the marketing webpage »
Designed and coded a responsive website with a content management admin system for easy editing. The website uses CSS media queries to adapt to screen sizes and adapts for tablets and mobile phones. Also designed and developed a separate mobile design that uses a slightly altered template and reduces content and image sizes that are required to load for mobile users.
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* Be sure to try it on a few devices, or drag the bottom left corner to observe responsive size changes.
Role: Design, Responsive web development